Packaging: Church's Chicken
Miller Zell has long designed packaging for Church’s Chicken, from core to promotional to broadcast. Church’s planned to launch a new, limited-time item, “Lemonade Icebox Pie,” in..
Product Launch: Church's Chicken
Church’s wanted a new chicken sandwich to live up to its tradition of down home deliciousness, which is why its executive chef spent over a year in development. When it attained..
Brand Refresh: Church's Chicken
Church’s Chicken recognized the need for all retailers to bond with customers at every touchpoint. It came to Miller Zell wanting to strengthen its customers’ relationship with..
Strategy & Design: Krispy Kreme
Eating a Krispy Kreme donut is a delightful experience, but spending time in a Krispy Kreme store was not. Krispy Kreme wanted to transform itself from a grab-and-go joint into a..