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We helped Micro Center reimagine their flagship store with integrated design, employee tools and digital solutions that simplify shopping and strengthen engagement. That foundation now powers a growing portfolio of flagship stores nationwide — incredible spaces that customers love, associates rely on and brands seek out to showcase their products.
*Slide across to see how the design came to life
*Slide across to see how the design came to life
Walk through Micro Center's store of the future —
App solution for associates
Integration of the Micro Center app and store design significantly improved customer and associate experiences. Store wayfinding and signage were upgraded to be pleasing and purposeful.
A first-place “Gold” award in the “Specialty Store Over 25,000 Square Feet (New or Remodeled)” category at the 2023 Shop! Design Awards for our design and execution of a “Store of the Future” for Micro Center’s flagship in Tustin, California.
“We had to trust that Miller Zell would take the time to really understand who Micro Center is and who our customers are. Because if you can’t do that, you can’t help us get to where we need to go. And that’s really where this worked.”
Director, Visual Merchandising, Store Design
Micro Center
Store of the Future
“Miller Zell was very accommodating, understanding who we are and then how to take that and get us to where we can remain relevant in the face of growing pressure from online retailers.”
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