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Citizens believes in meaningful relationships with the brands they sponsor and wants their activations to be meaningful, too. As their brand activation partner, Miller Zell designs and produces dynamic and immersive events that incorporate strategy, storytelling and phygital engagement with character.
Select one of these Citizens sponsorships to see these brands come to life.
*Slide across to see how the design came to life
*Slide across to see how the design came to life
View the Citizens activation at the NYC Marathon Expo
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Expo Attendees with the Activation
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Impressions from Using the AR Instagram Filter Experience
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Design and Digital Experience Awards
“It was imperative that we create an experience that could establish Citizens as a new presence in the greater New York market and project the brand with a level of confidence and authenticity that connects not only with a local audience but also appeals to a sizeable group of international runners and supporters. It was more than introducing Citizens as a banking presence; it was about positioning them as an impassioned member of this city and community.”
Paul Wolski
SVP, Creative Director, Miller Zell
NYC Marathon Activation
An Activation That's a Phan Favorite
The Phillies kiosk design is a great example of how to maximize a relatively small footprint. Rather than view the steel girders as confining, our approach considered how to minimize their presence by designing around them. By creating mobile carts that can be stored inside the container, we introduced a compact, convertible solution that offers great flexibility to expand the activation footprint.
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