Regions
Localizing with the rhythm of Nashville’s Music Row
Regions, a longtime Miller Zell client, wanted to move a large downtown bank branch to a smaller location near Nashville’s celebrated “Music Row.” This was about elevated branding, dynamic design refreshes and strategic localization, which are all core Miller Zell capabilities.
*Slide across to see how the design came to life
*Slide across to see how the design came to life
Miller Zell strategically designed and built a new display wall, which featured curated regional artifacts connecting Regions and Nashville. The items on display were matched with a purposefully edited timeline that was reimagined as a three-panel wall graphic. Wall covering and window vinyl were included in redesign.