![RELIANT EXTERIOR](https://www.millerzell.com/hs-fs/hubfs/RELIANT%20B%201450%20X%20970%20CASE%20STUDY%20HERO%20BANNER.jpg?height=1700&name=RELIANT%20B%201450%20X%20970%20CASE%20STUDY%20HERO%20BANNER.jpg)
Reliant
Impacting shopper behavior.
Strategy and store design to engage and inform shoppers in Walmart’s fourth wall.
![](https://www.millerzell.com/hs-fs/hubfs/Case%20Studies/Reliant%20Case%20Study/RELIANT%20LOBBY%20DETAIL%20B%201080%20X%20600_CASE%20STUDY.jpg?width=1200&name=RELIANT%20LOBBY%20DETAIL%20B%201080%20X%20600_CASE%20STUDY.jpg)
*Slide across to see how the design came to life
![Reliant lobby view Reliant lobby view](https://www.millerzell.com/hubfs/Case%20Studies/Reliant%20Case%20Study/RELIANT%20LOBBY%20VIEW%20B%201080%20X%20600_CASE%20STUDY.jpg)
“The new design is attracting customers and making the job of the agent much easier from an initial engagement standpoint.”
Director of Business Development
Reliant
![RELIANT INTERIOR RELIANT INTERIOR](https://www.millerzell.com/hubfs/Case%20Studies/Reliant%20Case%20Study/RELIANT%20INTERIOR%20A%201080%20X%20600_CASE%20STUDY.jpg)
![RELIANT LOBBY RELIANT LOBBY](https://www.millerzell.com/hubfs/Case%20Studies/Reliant%20Case%20Study/RELIANT%20LOBBY%201080%20X%20600_CASE%20STUDY.jpg)