An immersive experience center

The Challenge

Mizuno wanted more from its first U.S. store than just selling sporting goods. It asked Miller Zell to create an immersive brand experience center to distinguish its flagship location at The Battery, the retail hub inside the Atlanta Braves new home at SunTrust Park.

The Solution

Miller Zell focused on Mizuno’s brand objective of helping athletes raise their games by blending art and technology. We installed golf and baseball swing stations for customized analysis along with touchscreen tablets providing detailed product information. Interactive video walls communicated Mizuno’s core brand values.

The Result

From sketch to delivery, Miller Zell created a Mizuno Experience Center that pulled shoppers into a journey of discovery through immersive experiences. In-store interaction points encouraged shoppers to spread the Mizuno message. We created stopping, staying, and sharing power for Mizuno.