Functional creativity in small spaces
Citizens Bank and Stop & Shop Grocery Stores are longtime partners, but a new store in a bank branch-saturated area wasn’t ideal. Citizens asked Miller Zell to get creative in a small 600-square foot space so it could maintain a full-service branch with reduced staff and reduced costs.
Our strategy and design teams created the concept of an “Access” branch, with attractive and functional zones to fulfill customers’ varying needs. A room was set up for video conferencing, allowing customers to talk live with bankers. Prominent digital signage and ATMs gave the branch an “always-open” feel.
Citizens wanted a small, attractive branch that would meet its contract with Stop & Shop at the lowest possible cost. What it got was an “Access” branch, which outsold all other in-store branches three to one. Miller Zell’s design helped increase bank and shopper interaction, which, in turn, increased bank business.