Citizens Bank

Functional creativity in small spaces

The Challenge

Citizens Bank and Stop & Shop Grocery Stores are longtime partners, but a new store in a bank branch-saturated area wasn’t ideal. Citizens asked Miller Zell to get creative in a small 600-square foot space so it could maintain a full-service branch with reduced staff and reduced costs.

The Solution

Our strategy and design teams created the concept of an “Access” branch, with attractive and functional zones to fulfill customers’ varying needs. A room was set up for video conferencing, allowing customers to talk live with bankers. Prominent digital signage and ATMs gave the branch an “always-open” feel.

The Result

Citizens wanted a small, attractive branch that would meet its contract with Stop & Shop at the lowest possible cost. What it got was an “Access” branch, which outsold all other in-store branches three to one. Miller Zell’s design helped increase bank and shopper interaction, which, in turn, increased bank business.