Why Strategic Customer Experience Initiatives Win Out Over Price Reduction Every Time

By Ron Lutz for Retail Customer Experience

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As retailers, you know customer experience is the name of the game. So where does customer experience need to go from here to be successful enough to avoid a price drop? Glad you asked. Read Ron Lutz, EVP Chief Client Officer's insights for Retail Customer Experience:

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Ron Lutz
EVP, Chief Client Officer

Ron Lutz built his career by guiding retailers through transformational growth and change. With over 35 years of leadership experience, he focuses on the voice of the customer as Miller Zell’s chief client officer. Before joining Miller Zell, he was a VP for Lowe’s, focusing on the omnichannel customer experience.