Infographic: Shopping by Generation

Boomer to Gen Z



Most retailers keep up with generational data and apply it to their strategy. Most know different generations shop differently. 

Yet nimbly and strategically interpreting granular data into specific in-store strategy is where retailers are most challenged. While it’s impossible to be All Retailers to All Generations, it’s important to design customer experiences to meet your shoppers wherever they are. 

Download the infographic to learn more about the habits and preferences of shoppers at any age. 

Case Studies

View All

Buffalo Wild Wings Go

Efficient, optimized customer experience

View the Case Study


COVID-19: Helping clients help customers

View the Case Study

Southern Methodist University

Creating a branded student destination

View the Case Study


Precise execution

View the Case Study