Infographic: Shopping by Generation

Boomer to Gen Z

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Most retailers keep up with generational data and apply it to their strategy. Most know different generations shop differently. 

Yet nimbly and strategically interpreting granular data into specific in-store strategy is where retailers are most challenged. While it’s impossible to be All Retailers to All Generations, it’s important to design customer experiences to meet your shoppers wherever they are. 

Download the infographic to learn more about the habits and preferences of shoppers at any age. 

Case Studies

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Walmart


Variable print, "College Prepped"

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Church's Chicken Sandwich


Delicious design, tasty execution

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Walmart


Scaling, executing a “store of the future”

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Southern Methodist University


Improving overall student experience

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