A store refresh is not just about a fresh coat of paint, new signs or adding digital screens. It’s about creating the ideal customer experience that presents your brand at its aspirational best. AND arriving at that ideal as efficiently and cost-effectively as possible.
That’s not an easy task. There are plenty of ways for things to go off track. Every point in the process needs to be reviewed, organized and managed.
After more than a half century of creating retail innovation at scale, Miller Zell knows a lot about the right and wrong ways to conduct a store refresh. Watch “10 Stepping Stones to Success for a Store Refresh” and contact us now to learn more!