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A Bit of Tech Goes a Long Way In-Store

Tina Chadwick for Chain Store Age

Decisions made in brick and mortar stores are increasingly impacting online retailing, necessitating the development of a seamless technology strategy. This article sets out the key issues, options, and approaches that retailers should consider with regard to digital technology in retail.

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Tina Chadwick always roots ideas in strong, strategic beginnings. Schooled and seasoned in both strategy and creative as Miller Zell’s SVP-Strategy/Creative/Digital, she applies both sides of her brain to solving retail experience challenges that elevate brands and keeps consumers coming back for more.