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Time to rethink your post-COVID signage strategy?

  • Retail
  • Time to rethink your post-COVID signage strategy?
Lise Wilson for QSR Web

Since the beginning of the pandemic, businesses have needed to communicate multiple messages to customers quickly and effectively. But circumstances have changed. Shoppers now are overwhelmed by multiple signs and often have no idea of where to look first or what the priority messages are.

So, what can we learn and enact today from this proliferation (and accumulation) of signage? Let's explore.

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Lise Wilson is a strategy architect with 25+ years of experience in consumer packaged goods, retail design, and shopper marketing. At Miller Zell, she focuses on the shopper journey and experience with a concentration on what shoppers need at every step in the process.