Holiday Shopping Meets Social Distancing: How To Prepare For Retail’s Busiest Season

By Tom Ertler for Independent Retailer

Retail's Busiest Season Prep


How to avoid receiving ‘lumps of coal” from your customers

If the thought of the impending peak shopping of the Holiday Season in the midst of this unconventional year has brought out your inner Grinch, not to fear. Here are four tips to show the public that you are reopen ready, not only now but for the upcoming holiday rush.


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Tom Ertler
SVP, Creative Director
Tom Ertler is a retail designer and creative director focused on brand development, graphic communication, environments design and implementation (A&E). His career spans over 30 years and is distinguished by industry awards and, more importantly, industry results for some of the best-known brands in the world as well as emerging brands.