Nine Ways to Impress Retail Customers with the Visually Unexpected

By Ron Lutz for Retail Customer Experience

9 Ways to Impress Retail Customers with the Visually Unexpected

 

Nine approaches to create a memorable visual experience

Many retailers struggle to live up to increasing customer demands. Savvy retailers try to create unexpected and memorable visual experiences, using everything from store design, customer engagement activities, and, most importantly, the way products are presented. So here are nine approaches to help create a visually inspiring experience.  

 

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Ron Lutz
EVP, Chief Retail Officer
Ron Lutz, who recently retired from Miller Zell, built his career by guiding retailers through transformational growth and change. With over 35 years of leadership experience, his focus while at Miler Zell was acting as the voice of the customer as chief retail officer. Before joining Miller Zell, he was a VP for Lowe’s, focusing on the omnichannel customer experience.