Many retailers struggle to live up to increasing customer demands. Savvy retailers try to create unexpected and memorable visual experiences, using everything from store design, customer engagement activities and, most important, the way products are presented. So here are nine approaches to help create a visually inspiring experience.
Ron Lutz built his career by guiding retailers through transformational growth and change. With over 35 years of leadership experience, he focuses on the voice of the customer as Miller Zell’s chief client officer. Before joining Miller Zell, he was a VP for Lowe’s, focusing on the omnichannel customer experience.