COVID-19 Experiments: How to Succeed in Innovation and Rollout

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  • COVID-19 Experiments: How to Succeed in Innovation and Rollout

Making COVID-19 Experiments a Seamless Experience: How to Succeed in Innovation and Rollout

Tom Ertler for Total Retail

COVID-19, without a doubt, prompted retailers to get the creative juices flowing to entice safety-conscious customers to shop their brands. While many brands continue to roll out new experiences and services, retailer leaders need to take note of the success stories and consider a few best practices to ensuring these strategies go smoothly along the way.

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Retail designer and creative director focused on brand development, graphic communication, environment design, and implementation (A&E). Tom's career spans over 30 years and is distinguished by industry awards and, more importantly, industry results for some of the best-known brands in the world as well as emerging brands.