Not really, but it’s time to begin engaging your customers.
Miller Zell's Lise Wilson and Susan Brock, VPs of retail strategy, identify four main types of holiday shoppers, based on data from Google and Cardlytics around timing and mind-set.
Susan Brock
VP, Retail Strategy
Susan Brock is a senior retail strategist with 20 years of experience in consumer packaged goods, medical devices, retail design, and shopper marketing. At Miller Zell, she focuses on the customer experience, reducing friction points, driving increased shopper satisfaction, and turning data into insights and insights into effective in-store execution.