How to Cater to Peak Season Shoppers

  • Retail
  • How to Cater to Peak Season Shoppers

Christmas in July? No, Not Really.

Lise Wilson and Susan Brock for My Total Retail

Miller Zell's Lise Wilson and Susan Brock, VPs of retail strategy, identify four main types of holiday shoppers, based on data from Google and Cardlytics around timing and mindset. Learn the differences between shoppers considered robins, turtles, foxes and rabbits.

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Susan Brock is a senior retail strategist with 20 years of experience in consumer packaged goods, medical devices, retail design, and shopper marketing. At Miller Zell, she focuses on the customer experience, reducing friction points, driving increased shopper satisfaction, and turning data into insights and insights into effective in-store execution.

Lise Wilson is a strategy architect with 25+ years of experience in consumer packaged goods, retail design, and shopper marketing. At Miller Zell, she focuses on the shopper journey and experience with a concentration on what shoppers need at every step in the process.