Your Plan A For Gen Z: How Retailers Should Tackle The Next Generation

By Tom Ertler for Independent Retailer

Gen Z and Retailers


Centennials or post-millennials have emerged on the retail scene

Gen Z has never lived in a world without the internet or mobile phones and can buy just about anything online. Yet they are more likely to shop in a brick-and-mortar store than the generations that have come before them. To attract these up-and-comers, though, retailers must make the in-store experience aspirational, “cool,” relevant, and worth the trip.




Tom Ertler
SVP, Creative Director
Tom Ertler is a retail designer and creative director focused on brand development, graphic communication, environments design and implementation (A&E). His career spans over 30 years and is distinguished by industry awards and, more importantly, industry results for some of the best-known brands in the world as well as emerging brands.