Your Plan A For Gen Z: How Retailers Should Tackle The Next Generation

  • Retail
  • Your Plan A For Gen Z: How Retailers Should Tackle The Next Generation
Tom Ertler for Independent Retailer

Gen Z has never lived in a world without the internet or mobile phones and can buy just about anything online. Yet they are more likely to shop in a brick-and-mortar store than the generations that have come before them. To attract these up-and-comers, though, retailers must make the in-store experience aspirational, “cool,” relevant and worth the trip.

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Retail designer and creative director focused on brand development, graphic communication, environment design, and implementation (A&E). Tom's career spans over 30 years and is distinguished by industry awards and, more importantly, industry results for some of the best-known brands in the world as well as emerging brands.