How to Meet Customers' Elevated Expectations During the Holidays 

By Ron Lutz for Total Retail

How to Meet Customers’ Elevated Expectations During the Holidays


Prepping for Peak Season

The holiday season can be filled with joy for retailers who meet or exceed their customers’ expectations. But business as usual won’t get it done. This article walks retailers through steps to create exceptional customer experiences during the highly competitive holiday shopping season. 




Ron Lutz
EVP, Chief Retail Officer
Ron Lutz, who recently retired from Miller Zell, built his career by guiding retailers through transformational growth and change. With over 35 years of leadership experience, his focus while at Miler Zell was acting as the voice of the customer as chief retail officer. Before joining Miller Zell, he was a VP for Lowe’s, focusing on the omnichannel customer experience.