The holiday season can be filled with joy for retailers who meet or exceed their customers’ expectations. But business as usual won’t get it done. This article walks retailers through steps to create exceptional customer experiences during the highly competitive holiday shopping season.
Ron Lutz built his career by guiding retailers through transformational growth and change. With over 35 years of leadership experience, he focuses on the voice of the customer as Miller Zell’s chief client officer. Before joining Miller Zell, he was a VP for Lowe’s, focusing on the omnichannel customer experience.