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How to Meet Customers' Elevated Expectations During the Holidays

  • How to Meet Customers' Elevated Expectations During the Holidays
Ron Lutz for Total Retail

The holiday season can be filled with joy for retailers who meet or exceed their customers’ expectations. But business as usual won’t get it done. This article walks retailers through steps to create exceptional customer experiences during the highly competitive holiday shopping season.

 

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With over 35 years of leadership experience, Ron's focus while at Miler Zell was acting as the voice of the customer as chief retail officer.