Packaging: Church's Chicken
Miller Zell has long designed packaging for Church’s Chicken, from core to promotional to broadcast. Church’s planned to launch a new, limited-time item, “Lemonade Icebox Pie,” in..
Optimal Execution: Hart Tool
Walmart partnered with TTI to launch a diverse line of tools in 2019, and Miller Zell has played a key collaborative role in Hart Tool’s in-store presentation of its now more than..
Immersive Environments: SMU
SMU wanted to refresh and expand the potential utility of Centennial Hall, the atrium in the lower level of the Hughes-Trigg Student Center. Now called “Gallery 1911,” its purpose..
Scalable Design: Citizens
Citizens asked Miller Zell to provide a full-scale redesign of an existing in-store supermarket branch. They wanted to reinvigorate the experience to support a smaller hybrid..
Enabling Omnichannel: Walmart
Walmart, always obsessive about innovating to meet customer wants and needs, asked Miller Zell to collaborate on executing a store of the future and then to take the lead scaling..
Retail Localization: Walmart
Walmart wanted to execute a national in-store signage program during the Back-to-School/College season that celebrated the major universities nearest each store location. The..
Product Launch: Church's Chicken
Church’s wanted a new chicken sandwich to live up to its tradition of down home deliciousness, which is why its executive chef spent over a year in development. When it attained..
Collegiate Design: SMU Student Center
SMU told Miller Zell that it didn’t just want to renovate its Hughes-Trigg Student Center. It also wanted to create a modern, purposeful and inviting gathering space where..
QSR Branding: Church's Chicken®
Church’s wanted a brand refresh without the high cost of a complete overhaul or one too far removed from its legacy of down-home hospitality and delicious chicken. It wanted to..
QSR Design Optimization: Church's Chicken
Church’s menu boards were confusing to guests. With too many choices and configurations, customers often used the lower-priced window clings to make their orders. Church’s asked..
Retail CX: NAPA + COVID-19
As a leading provider of heavy-duty auto parts, NAPA was deemed an essential business during the COVID-19 pandemic. The pandemic created an abrupt shift in the dynamics of..
Collegiate Design: SMU Varsity
Southern Methodist University (SMU) enlisted Miller Zell as its environments expert to ensure consistency of branding across all campus facilities. It also tested us with an..