As a state-of-the-art, three-level, 192,000-square-foot student-athlete and football training facility, located at the south end zone of Gerald Ford Stadium, it fuels recruiting and provides a premium experience to SMU Mustang athletes. It also highlights a strong connection to Dallas, reigniting an athletic brand as a transformative leader.

Earning berths in the ACC championship game and first College Football Playoff after the 2024 season? That’s big time. And in the age of NIL (Name, Image and Likeness) and conference consolidation, your collegiate brand needs more to get there. SMU’s rise leans into leadership, innovation and creative pragmatism.

An optimized campus destination for all users that celebrates SMU and its students with purposeful innovation, digital integration and elevated branding.

At this social anchor and popular student hangout on campus, we elevated the space with upgraded branding and efficient execution to hit an accelerated timeline.

Miller Zell conceived, manufactured and completed on time and on budget in 60 days before students reported for their new school year. 

This space blends elevated branding with efficient execution through vinyl wall applications, dimensional lettering and cladded wood paneling.

Produced and installed all décor, signage, graphics, divisional letters, millwork wall features and fixtures, as well as gold vinyl accenting the blue walls.