Miller Zell’s Paul Wolski a Featured Speaker at Shop! MarketPlace

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ATLANTA, April 28, 2026 — Miller Zell SVP/Creative Director Paul Wolski will be a featured speaker at the Shop! MarketPlace retail trade event in New Orleans on May 6.

Shop! MarketPlace, which runs May 6-7, brings together retail design and in-store experience professionals to explore the latest products and solutions that are elevating the in-store shopper experience.

Wolski’s “Smart Talk Session,” “Breaking the Beige: Designing Emotionally Charged Retail Experiences that Scale,” is scheduled for 2 p.m. CT on Stage No. 1. It will explore how leading retailers balance efficiency and expansion while protecting the emotional spark that sets them apart.

“Beige is more than an aesthetic choice,” Wolski said. “For retailers grappling with how to activate environments that need to be adaptable and scalable, going beige can seem strategically safe. But at a time when shoppers are craving experiences — does “Beiging Out” satisfy their need for more?"

His presentation will include three key focuses:

• Learn how to scale without losing brand magic
• Discover why differentiation drives loyalty
• Explore strategies to evolve without sameness

Wolski, a creative leader at Miller Zell for two decades, has guided design work for a variety of Miller Zell clients in banking, retail and QSR. He is a frequent speaker at industry and client events covering everything from creative strategy, to championing AI, to trends in how we experience physical retail.

For more information or to schedule a design consultation, please contact Miller Zell.