Miller Zell’s Paul Wolski Will Serve as “Design Coach” for Shop! Ideation Retail Challenge

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ATLANTA, Sept. 1, 2026 — Paul Wolski, Miller Zell’s SVP/Creative Director, will serve as a design coach for the Shop! Ideation Conference & Retail Challenge on Oct. 5-6 at the Planet Hollywood Resort in Las Vegas.

Wolski will mentor Team No. 1 of six in the Retail Challenge, an all-day competition that brings together some of the brightest minds in the retail industry to compete head-to-head in an interactive on-site design project for this year’s featured brand, Boll & Branch.

“Coaching in the Shop! Ideation Challenge is sure to be an interesting and fun exercise in team dynamics and agile design thinking,” Wolski said. “I appreciate the honor of being selected and the chance to not only share Miller Zell’s perspectives, but also to collaborate with creatives who will bring their own unique views to the table. Of course, we’re super-competitive, so we want to win!”

During the Retail Challenge, cross-functional teams will be given a creative brief for the featured brand, Boll & Branch, and six hours to collaborate, ideate and develop a design solution and pitch deck.

Teams will present their concepts to a panel of judges, who will score them on “disruption, experience, emotion, innovation, creativity, business value and presentation.”

Boll & Branch is “a premium home brand known for elevated craftsmanship, timeless design and creating spaces centered around comfort and well-being.”

The winning team will build out their design concept live on the show floor at Shop! MarketPlace 2027.

For more information, click here.