How Physical Retailers Can Attract Today’s Multichannel Shopper

Tom Ertler for Retail Customer Experience

Touchpoints are constantly changing for today's consumers. Contactless, buy online pickup in store, curbside, touchless — all of these innovations were on a slow drip until 2020. But today, these omnichannel methods of shopping are table stakes because of customers' shifting expectations. People simply like choosing how they shop — whether having goods delivered to their door, placed in their trunk or physically going into the store to get items the "old school" way.