Skip to content

How Physical Retailers Can Attract Today’s Multichannel Shopper

Tom Ertler for Retail Customer Experience

Touchpoints are constantly changing for today's consumers. Contactless, buy online pickup in store, curbside, touchless — all of these innovations were on a slow drip until 2020. But today, these omnichannel methods of shopping are table stakes because of customers' shifting expectations. People simply like choosing how they shop — whether having goods delivered to their door, placed in their trunk or physically going into the store to get items the "old school" way.