Skip to content
What we do

Simply solving your complex environmental challenges.

Miller-Zell-Icon-Services__experientialgraphicdesign_color

Human-centric strategy and design for immersive experiences

Miller-Zell-Icon-Services__interiorbranding_color

Scalable, omnichannel spaces that last

Miller-Zell-Icon-Services__manufacturing_color

From renderings to reality, adaptable production of interior branding elements

Miller-Zell-Icon-Services__shipping_color

Efficient and effective implementation

Miller-Zell-Icon-Services__projectmanagement_color

The people and tools to run your operation

Trusted by the best and brightest

We started in retail see where we've thrived!

Latest work

Miller-Zell-NAV-client-logos-b

A true end-to-end solution

Miller-Zell-NAV-client-logos_Micro Center

The store of the future... in the present

Miller-Zell-NAV-client-logos-walmart

Precise execution at scale

Miller-Zell-NAV-client-logos_Citizens

Award-winning brand activations

Miller Zell mega menu NAV icon industries_retail

Optimal store design, production and rollout

Miller Zell mega menu NAV icon industries_bank

Interior branding and rollout expertise for retail banking

Miller Zell mega menu NAV icon industries_health-care

Wayfinding, donor recognition and brand solutions

Miller Zell mega menu NAV icon industries_corporate spaces

Infusing your brand into headquarters and store support centers

Subscribe to become an insider

Get the latest insights from experts in the retail, banking, health care and corporate spaces as well as resources to guide you and your team's success, Miller Zell updates, news and more!

Your partner in delivering your unique brand promise

Expertise, passion and commitment to every client and project.

Miller Zell-CSR Navigation icons_Sustainability

We're serious about environmental solutions

Miller Zell-CSR Navigation icons_Philanthropy

Supporting our team, enriching our community

Miller Zell-CSR Navigation icons_SGP

An environmental stamp of approval

What we do > Wayfinding & Rollout

Wayfinding + signage

Solving complex wayfinding challenges with simple, scalable solutions, designed, engineered and executed in-house for maximum impact.

Serving the world’s most recognized brands

Not just from Point A to Point B

Wayfinding in the built environment 

Miller Zell is a leader in end-to-end brand experience design, helping top brands bring their spaces to life, from strategy and creative to execution and installation. One of the most impactful yet often overlooked elements we focus on is wayfinding design systems.

Effective wayfinding isn’t just about putting up signs;  it’s a strategic approach to guiding customers through an area with clarity, ease and intention. Thoughtful wayfinding system design improves customer satisfaction, reduces frustration and helps visitors stay longer and engage more. We build seamless, future-proof journeys that position your brand for what's next.

OUR proven process

Complete solutions
tailored just for your brand

Every project has its challenges. From airport wayfinding to a multi-store signage rollout, Miller Zell provides the answer to your brand's unique needs.

Award-winning store of the future 

Strategic wayfinding design incorporated signage and digital elements that easily guided customers in a future-forward store design.

Multi-store kit-of-parts production & rollout

1,728 stores. 100,000 components. Seamless production, kit packing and distribution across three phases of rollout.

Branded wayfinding signage design

Wayfinding signage that helps current and potential students, teachers and alumni confidently navigate the new brand, reinforcing trust and clarity across all touchpoints. 

Complete wayfinding system overhaul

From design to rollout, the implementation of a consistent color palette, planograms using best-in-class optimization principles and merchandising and displays that augmented NAPA's reputation.

Start-to-finish or step-in support

Expert wayfinding expertise, every step of the way

The wayfinding process entails more than just directional signage, and we’re ready to step in at any stage to create clear, engaging and effective navigation solutions.

Miller-Zell-Icon-Services__researchandstrategy_color

Strategy and insights

Strong wayfinding signage design starts with site surveys that include finding natural decision-making points and understanding user needs. 

Miller-Zell-Icon-Services__wayfinding_color

Concept development

Our designers build an effective wayfinding system with an overall design package through ideation working sessions and journey mapping.

Miller-Zell-Icon-Services__designdevelopment_color

Sign package refinement

Brands reach out with finished designs, looking for a team that can finalize the sign location plan, message schedule, finish, color and materials. 

Miller-Zell-Icon-Services__wideformatprinting_color

Design development

We get your design ready for fabrication and production by sourcing materials and developing prototypes.

Miller-Zell-Icon-Services__shipping_color

Production and signage installation

We are a signage manufacturer, handling multi-site signage rollouts with ease. In fact, we specialize in large-scale programs. 

Miller-Zell-Icon-Services__projectmanagement_color

Project management

With decades of design wayfinding expertise, we also provide signage project management, serving as your primary point of contact.

Our Approach

Understanding human behavior is top of mind when building any wayfinding signage system.

That’s why we take a holistic design strategy, one that considers how people move through a space and how signage can guide and enhance that experience. From initial audits and stakeholder input to developing a cohesive visual kit and final implementation, our process ensures every design decision supports your built environment. We also consider how the physical environment, architecture, lighting and flow work in tandem with signage to create an intuitive and seamless navigation experience.

Creativity across disciplines, all under one roof

PARTS OF WAYFINDING

With 60 years of

Featured blog post January 2025
Lighting

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Featured blog post January 2025
Lighting

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Featured blog post January 2025
ADA Signage

ADA wayfinding signs and accessible wayfinding design ensure everyone, including those with disabilities, can navigate spaces easily, promoting inclusivity, safety, and compliance with legal standards.

Featured blog post January 2025
ADA Signage

ADA wayfinding signs and accessible wayfinding design ensure everyone, including those with disabilities, can navigate spaces easily, promoting inclusivity, safety, and compliance with legal standards.

Featured blog post January 2025
ADA Signage

ADA wayfinding signs and accessible wayfinding design ensure everyone, including those with disabilities, can navigate spaces easily, promoting inclusivity, safety, and compliance with legal standards.

Featured blog post January 2025
ADA Signage

ADA wayfinding signs and accessible wayfinding design ensure everyone, including those with disabilities, can navigate spaces easily, promoting inclusivity, safety, and compliance with legal standards.

Tools in our kit

Elements of wayfinding

Miller Zell is a leader in end-to-end brand experience design, helping top brands bring their spaces to life — from strategy and creative to execution and installation. One of the most impactful yet often overlooked elements we focus on is wayfinding design systems.

Iconography

Strong wayfinding iconography transcends all language. Well-designed symbols allow for faster comprehension, enhancing clarity and consistency across all touchpoints. 

Branding

Wayfinding can do more than direct, it can reinforce your brand. Thoughtfully designed signage becomes part of the built environment, telling your story along the way.

ADA & Legal

Designing with accessibility in mind ensures everyone can navigate your space with ease. ADA-compliant wayfinding solutions create inclusive environments that meet regulations and elevate the user experience. 

Directional Signage

Wayfinding directional signage helps users navigate indoor environments with clarity and confidence. 

Graphics

Branded wayfinding graphics combine form and function, offering visual cues that not only guide but also reflect your identity.

Interior Signage

Internal wayfinding signage makes up the core of what we do for our clients. We work with your architectural footprint to seamlessly integrate wayfinding signs and graphics.

From banners, lettering, SEGs and more, we use elements of all different types to provide crucial information and elevate the guest experience. 

Lighting

Proper lighting enhances visibility and readability of signage, ensuring users can navigate safely and confidently in all conditions.

 

Digital Signage

Interactive and adaptable, digital wayfinding signage delivers real-time directions and updates, adding flexibility and impact to your wayfinding strategy.

Installation Requirements

Unexpected challenges often occur when installing. Our team of installers adapts in the field, making any necessary adjustments to implements like cables and anchors.

SMU_Meadows_Map_wayfinding-rendering_WEB
WHERE WE WORK

Industries

Our expertise clarifies complex environments through cohesive wayfinding systems across many industries. Using a strategy-first approach, we identify what matters most to your brand and market, creating intuitive wayfinding solutions for any commercial space.

The result? Spaces that feel better and work harder, so your team can focus on the fun stuff. 

In-store signage
Retail
Retail wayfinding simplifies navigation by creating clear paths that guide customers effortlessly through your store. Our store signage solutions enhance the shopping experience while reflecting your brand’s identity. Learn more
Wayfinding in healthcare
Healthcare & hospitals
Healthcare wayfinding simplifies navigation for patients and visitors, reducing stress and improving flow. Our hospital wayfinding design solutions ensure clarity, accessibility and a better overall experience. Learn more
Banking signage
Banking
Enhance bank branches with cohesive signage and digital displays that improve navigation, communicate key services and compliance updates. Learn more
Commercial wayfinding signage
Corporate & campus
Corporate wayfinding brings clarity to complex workplaces. From lobbies to meeting rooms, we design signage that reflects your brand and helps people navigate your headquarters with confidence. Learn more
Airport wayfinding
Airports
Airport wayfinding service designs clear, intuitive signage systems that guide travelers effortlessly through terminals. Learn more
Insights

Wayfinding best practices, trends and insights

STRATEGY

Elevating Signage Localization Strategy

When your branch or store fleet is national or covers a large and diverse region, effective signage requires disciplined creativity and agile execution.

THE BASICS

Your Simple Guide to Wayfinding

Delve into the science (and art!) behind effective wayfinding signage, exploring its core principles, how to design creative printed and digital signage and even how to maintain it.

STORE SIGNAGE IDEAS

12 Wayfinding Signage Examples [+Photos]

A few of our current favorites, examples that highlight the power of effective signage and décor, enhancing the customer experience.

Creativity across disciplines, all under one roof

WHY MILLER ZELL

With 60 years of

Featured blog post January 2025

A FOCUS ON ROI

We focus on minimizing the material costs for the shops but also maximizing shopper impact through creative wayfinding design.

SPEED TO MARKET

We orchestrate the signage refresh of 700 locations for a major mass merchandiser every year and still maintain the flexibility to execute an 80-branch rebrand blitz for a regional bank over a holiday weekend.

FROM IDEATION TO IMPLEMENTATION

Our full-service team decreases wasted time for your corporate team.  Miller Zell brings a team of 30+ designers and engineers, a 325K square foot graphic center, global sourcing capability a nationwide network of installers.


Frequently asked questions

What is wayfinding signage?

Wayfinding signage comprises visual cues,  such as signs, symbols and maps, strategically placed to guide individuals through physical spaces. Its primary goal is to facilitate efficient movement from point A to point B, thereby enhancing the user experience in retail stores, banks, and hospitals.

How can digital signage enhance wayfinding?

Digital signage elevates wayfinding by offering dynamic, real-time information through interactive displays. These systems provide updated directions, maps, and alerts, improving navigation in complex environments and enhancing user engagement.

What are the 4 types of wayfinding signage?

The four primary types of wayfinding signage are:

  1. Identification: Indicates a specific location, such as room names or landmarks.

  2. Directional: Guides users along a path to their destination.

  3. Informational: Provides details about facilities or services.

  4. Regulatory: Communicates rules or safety information.

What is digital wayfinding signage?

Digital wayfinding is the use technological elements to guide and inform people in a space. Benefits include customized content and interactive possibilities for both purpose and pleasure. Challenges include the extra costs and skills required for tech-based installations and maintenance.

There are many different types of technology available, from kiosks to digital assistants, that can be used to reduce stress in high-traffic areas/transportation hubs like airports, hospitals and cities.

What makes good wayfinding signage?

Miller Zell believes the principles of good wayfinding design are the provision of information and connection.

When it comes to environmental wayfinding, we have found that too much information, whether by copy or overenforcing branding, is the first challenge needing to be addressed. Our creative team pulls the essential messaging out to use across signage, while adding branding elements in a subtle yet visible way.

Connecting people to the space, brand and other people is key. Using our understanding of human behavior and universal design, Miller Zell excells in planning accessible wayfinding systems to fit any space. We incorporate this heirachry system in our signage to, when combined with branding, provide signage that allows visitors to navigate with ease... and remember who you are while doing it.

Why is Miller Zell the expert on wayfinding signage design?

Miller Zell stands out as an expert in wayfinding signage design because we possess all the necessary tools and expertise to manage every aspect of a project internally. Our team is equipped to handle wayfinding needs for spaces of any size and across any number of locations. We can work not only as your design team but also as wayfinding consultants to analyze user behavior and develop strategic navigation plans that optimize the overall customer experience.

From initial design through production and final implementation, your project remains streamlined without the need for handoffs, ensuring it stays on schedule and within budget.

ADDITIONAL SERVICES

Discover our full range of services.