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Hart Tool

Production and merchandising knowhow

Walmart partnered with TTI to launch a diverse line of tools in 2019, and Miller Zell has played a key collaborative role in Hart Tool’s in-store presentation of its now more than 350 products. In 2021, Hart Tool asked Miller Zell to take its drawings of a new end cap and develop the design and then produce it and roll it out across the country. They wanted the end cap to not only look good; they wanted it to be flexible in terms of graphics, shelving and merchandising options.

 

THE SOLUTION

First, Miller Zell’s knowledge of Walmart’s “Swipe-Up” program and aisle signage specifications alerted Hart Tool that the proposed design would need to be adjusted prior to rollout to 840 stores. After store audits, testing and prototyping, we reworked the end cap to have interchangeable graphics, shelving flexibility and the capability to fit multiple end cap sizes. We organized kit packing so each end cap fit in a smaller box, which saved 65 percent in shipping costs.

THE RESULT

The Hart Tool line is a major success story in its relationship with Walmart. Miller Zell delivered design, design development, value engineering and sourcing for a product end cap that was only possible through our knowledge of Walmart stores and their specifications. Said Andrea Schaffer, senior buying manager for hardware and paint at Walmart U.S., “Our investment in this exclusive tool line furthers our commitment to helping busy families save time and live better.”

Hart Tool End Cap Image carousel
Hart Tool End Cap Image carousel

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