Creating Retail Relevance
Retail is littered with award-winning designs that failed because they were impractical, too expensive to adopt at scale or connected better with artists than with customers.
Good retail design is about knowing the brand at its aspirational best and its customers, present and potential. It starts with meticulous site surveys with 360-degree panoramic views and comprehensive discussions with clients about retail branding strategies. It’s about 2D floorplans and elevations that show a detailed and scaled placement of retail graphics and fixtures so the creative department, project managers, installation teams and, most important, the client are aligned throughout the process.
Retail design is art, science and engineering, and the details are critical. Miller Zell owns over a half-century of experience focusing on material selection, fixture assembly methods, end-user ergonomics and environmental impact.
Our approach considers the design implications on freight, packing and ease of retail installation, as well as on maintenance, lifecycle and ADA requirements and other codes. Throughout the process, we perform whole-cost analysis and holistic value engineering, ensuring the client is informed every step of the way.