Creating Retail Relevance


Design is Data Made Visible

Retail is littered with award-winning designs that failed because they were impractical, too expensive to adopt at scale or connected better with artists than with customers.

Good retail design is about knowing the brand at its aspirational best and its customers, present and potential. It starts with meticulous site surveys with 360-degree panoramic views and comprehensive discussions with clients about retail branding strategies. It’s about 2D floorplans and elevations that show a detailed and scaled placement of retail graphics and fixtures so the creative department, project managers, installation teams and, most important, the client are aligned throughout the process.

Retail design is art, science and engineering, and the details are critical. Miller Zell owns over a half-century of experience focusing on material selection, fixture assembly methods, end-user ergonomics and environmental impact.

Our approach considers the design implications on freight, packing and ease of retail installation, as well as on maintenance, lifecycle and ADA requirements and other codes. Throughout the process, we perform whole-cost analysis and holistic value engineering, ensuring the client is informed every step of the way.

Great design is just the start, though. Read on to see our expertise with executing at Scale and how we help long-term with Guide.



Research, Insights & Trends

Creating exceptional physical experience design starts with diligent retail design research and insights into each retailer’s unique needs. Our commercial experience design company delivers qualitative and quantitative insights that drive our award-winning environment design and in-store creative team. Our retail strategy development is informed by an analytical study of the consumer psyche and fueled by a passion for what we do.


Site Surveys

Meticulous retail site surveys with 360-degree panoramic views, 2D floor plans and elevations show a detailed and scaled placement of every store element to ensure clients stay informed throughout the entire retail experience design process. This exacting approach allows you to maximize every square foot of your retail space planning.


Strategy Development

A keen eye for retail strategy development is the foundation for an effective retail experience design that optimizes the customer experience and builds brand loyalty. That’s why you need a commercial experience design company who understands every step of the customer journey across all channels. Miller Zell is that company.


Space Planning

Retail space planning is all about delivering an efficient flow of shoppers while increasing dwell time and basket size. The strategists at Miller Zell have decades of human experience space planning expertise they can apply to your consumer goods, banking, quick service restaurant or collegiate design plans.


Design (Store Interiors, Campaign, Content)

The Miller Zell design department can take your project from start to finish, conception to completion. We offer a wide range of specialities, including graphic design, environmental branding, industrial design and production art. We’re your full-service retail experience design partner.



Our in-house retail design engineering team brings innovative designs to life. A close-knit partnership of designers, architects and engineers merge creativity with practicality to derive a physical experience design plan that exceeds expectations.



Our retail design prototyping process enables retailers to implement, test and measure different solutions before adopting at scale. We’ll work together to find the retail experience design that works for you, using modeling and innovative thinking prior to implementation. This agile approach minimizes risk and maximizes return on investment.

Architectural Services

Architectural Services

On staff architects translate architectural drawings and plans to optimize our retail design and technical drawings. This becomes invaluable throughout the design and rollout phases to ensure the design intent is realized while the project stays on budget and on time.

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