Retail Marketing Solutions
Agile Execution. Optimized Brands. Transparent Costs.
Complete Branding Coverage
Comprehensive, agile and fully transparent integrated marketing execution services for retailers, CPGs and those who need the highest-quality brand communications, print and production.
Rest assured with our all-encompassing solution:
Dedicated graphics and print production experts to support your internal teams
Optimized marketing spend through a proprietary competitive bidding platform
Guaranteed quality execution through a certified print production network
Best-in-class technology and processes eliminate complexity, re-work and errors
Value Added from Start to Finish
End-to-end expertise and transparent program management that optimize spending and foster efficiency across all communication channels.
Campaign Project Management
Retail expertise and end-to-end marketing services under one roof ensure your programs are precisely executed and securely delivered. You’ll have a project manager as a single point of contact armed with a proprietary management technology – REACH™ – working as an extension of your team. Your project manager understands your processes and is focused on efficiency and cost savings. Dedicated phone and email boxes make it easy for you or the field team to order and submit payments.
Design & Content Integration
Customized artwork and graphics production, variable print templates and digital content/campaign extensions are developed and managed for all marketing messages. Dedicated teams have expertise with the details like shipping sizes, ceiling heights, hanging hardware, store conditions, sight lines and installation for seamless implementation. REACH™ logistics technology provides integrated, customizable and transparent pricing, order management, project status and artwork routing/storage.
The nation’s largest and most successful retailers have relied on Miller Zell for over 55 years. Our strategic sourcing processes include long-term relationships across the globe and are backed by a Certified Partner Network that includes preferred and transparent pricing, quality assurance and supplier selections. Reports are available for diversity, equity and inclusion spending, and analysis of spend history leads to print procurement and logistics savings.
Internal Print Production
Our two in-house graphic centers are G7 Master Printer and Brand Color providers. You receive value-engineered solutions, substrate selection expertise, internal artwork and color management for digital and screen large-format production. Project managers reduce costs by evaluating print volumes, historical spending and inventory levels and recommend variable print-on-demand solutions.
Delivery & Reporting
Quality assurance officers enforce and maintain all program standards for print, color, root cause analysis and continual improvement. Service Level Agreements (SLAs) establish key performance Indicators, such as kit accuracy, on-time delivery, inventory management and actual vs. budgeted costs. Real-time tracking is done within REACH™, a proprietary, integrated, transparent and customizable software. Standard and ad hoc reporting is available with easy-to-use filters and download capabilities.
REACH™ for End-to-End Efficiency and Insight
Intuitive and customizable platform to manage your signage, fixture and décor programs.
Orders, inventory, localization and real-time data deliver efficiency and insight.
55+ Years in Retail Marketing Execution
A hardwired fixation on quality and client satisfaction provides comprehensive customer support.
Total Spend Optimization
Our model provides transparency into our partner networks. We analyze historic spend patterns, inventory levels and shipping history to identify print-on-demand opportunities.
Dedicated QA managers with responsibility to meet program standards for print, color, root cause analysis and provide continual improvement. We are a G7 Master Qualified Facility printer.
We offer dedicated client teams and rooms to ensure security. Our RFID inventory guarantees print materials are never mixed. We use technology-enabled, user-based permissions for project management, artwork and campaign execution.
Remove costs by evaluating print volumes, historical spend and inventory levels, and align resources, print processes and substrates to provide alternatives to meet quality, price and supply chain requirements.
Service Level Agreements
Our SLAs establish Key Performance Indicators, such as kit accuracy, on-time delivery and actual vs. budgeted costs, which are established and tracked in real time.
We source specific supply chain needs across diverse businesses, which are vetted and held to stringent requirements for equipment, quality control and security.
Brand & Color Management
As a G7 Master Printer and Brand Color provider, we use industry-leading color management software & tools for production consistency. We use press optimization as our experts manage brand colors across multiple substrates and press platforms. We archive our clients’ brand colors to be digitally stored in a color library for reproduction.
More Than Traditional Print
Remain engaged with your core marketing and merchandising activities while Miller Zell's Retail Marketing Solutions manages and delivers your marketing programs.
Transparent Costing Approach
Know exactly how much it costs to print your marketing materials with visibility into the bidding process
Certified Print Partnership Network
Comprehensive Branding Coverage
A unique and transparent approach that solves print and production problems.
A proven process and technological solution optimize your spend.
The best print/production sourcing given budget and time constraints
End-to-end project management teams with deep expertise in retail
Design integration across formats and repositories for artwork/specs
Data analysis and reporting to understand spending and savings opportunities
Our Retail Marketing Solutions model is founded upon the primary goal of delivering ROI. This includes an obsessive focus on managing your budget with solutions custom-built by a dedicated and flexible team to adapt your brand consistently across all sales channels.
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Comprehensive yet flexible print, production, service expertise to manage your in-retail campaigns.