Retail Marketing Solutions
Agile Execution. Optimized Brands. Transparent Costs.
- Services
- Retail Marketing Solutions
Complete Branding Coverage
Skillfully Implemented
Comprehensive, agile and fully transparent integrated marketing execution services for retailers, CPGs and those who need the highest-quality brand communications, print and production.
Rest assured with our all-encompassing solution:
-
Dedicated graphics and print production experts to support your internal teams
-
Optimized marketing spend through a proprietary competitive bidding platform
-
Guaranteed quality execution through a certified print production network
-
Best-in-class technology and processes eliminate complexity, re-work and errors
Value Added from Start to Finish
End-to-end expertise and transparent program management that optimize spending and foster efficiency across all communication channels.
Campaign Project Management
Retail expertise and end-to-end marketing services under one roof ensure your programs are precisely executed and securely delivered. You’ll have a project manager as a single point of contact armed with a proprietary management technology – REACH™ – working as an extension of your team. Your project manager understands your processes and is focused on efficiency and cost savings. Dedicated phone and email boxes make it easy for you or the field team to order and submit payments.
Design & Content Integration
Customized artwork and graphics production, variable print templates and digital content/campaign extensions are developed and managed for all marketing messages. Dedicated teams have expertise with the details like shipping sizes, ceiling heights, hanging hardware, store conditions, sight lines and installation for seamless implementation. REACH™ logistics technology provides integrated, customizable and transparent pricing, order management, project status and artwork routing/storage.
Strategic Sourcing
The nation’s largest and most successful retailers have relied on Miller Zell for over 55 years. Our strategic sourcing processes include long-term relationships across the globe and are backed by a Certified Partner Network that includes preferred and transparent pricing, quality assurance and supplier selections. Reports are available for diversity, equity and inclusion spending, and analysis of spend history leads to print procurement and logistics savings.
Internal Print Production
Our two in-house graphic centers are G7 Master Printer and Brand Color providers. You receive value-engineered solutions, substrate selection expertise, internal artwork and color management for digital and screen large-format production. Project managers reduce costs by evaluating print volumes, historical spending and inventory levels and recommend variable print-on-demand solutions.
Delivery & Reporting
Quality assurance officers enforce and maintain all program standards for print, color, root cause analysis and continual improvement. Service Level Agreements (SLAs) establish key performance Indicators, such as kit accuracy, on-time delivery, inventory management and actual vs. budgeted costs. Real-time tracking is done within REACH™, a proprietary, integrated, transparent and customizable software. Standard and ad hoc reporting is available with easy-to-use filters and download capabilities.
REACH™ for End-to-End Efficiency and Insight
Intuitive and customizable platform to manage your signage, fixture and décor programs.
Orders, inventory, localization and real-time data deliver efficiency and insight.
55+ Years in Retail Marketing Execution
A hardwired fixation on quality and client satisfaction provides comprehensive customer support.
Total Spend Optimization
Our model provides transparency into our partner networks. We analyze historic spend patterns, inventory levels and shipping history to identify print-on-demand opportunities.
Quality Assurance
Dedicated QA managers with responsibility to meet program standards for print, color, root cause analysis and provide continual improvement. We are a G7 Master Qualified Facility printer.
Client Security
We offer dedicated client teams and rooms to ensure security. Our RFID inventory guarantees print materials are never mixed. We use technology-enabled, user-based permissions for project management, artwork and campaign execution.
Value Engineering
Remove costs by evaluating print volumes, historical spend and inventory levels, and align resources, print processes and substrates to provide alternatives to meet quality, price and supply chain requirements.
Service Level Agreements
Our SLAs establish Key Performance Indicators, such as kit accuracy, on-time delivery and actual vs. budgeted costs, which are established and tracked in real time.
Diversity Spend
We source specific supply chain needs across diverse businesses, which are vetted and held to stringent requirements for equipment, quality control and security.
Brand & Color Management
As a G7 Master Printer and Brand Color provider, we use industry-leading color management software & tools for production consistency. We use press optimization as our experts manage brand colors across multiple substrates and press platforms. We archive our clients’ brand colors to be digitally stored in a color library for reproduction.
More Than Traditional Print
Remain engaged with your core marketing and merchandising activities while Miller Zell's Retail Marketing Solutions manages and delivers your marketing programs.
Transparent Costing Approach
Know exactly how much it costs to print your marketing materials with visibility into the bidding process
Certified Print Partnership Network
Access vetted network of print partners that is held to stringent requirements for best-in-class equipment, technology, quality workflows and security procedures
Print-on-Demand
Proactively oversee your inventory of marketing materials to decrease your overall spend by converting infrequently used items to print-on-demand and ensuring just-in-time production to minimize your carrying costs
Comprehensive Branding Coverage
Manage both your in-store and out-of-store needs, packaging and even extend to your digital or e-comm branding
A unique and transparent approach that solves print and production problems.
A proven process and technological solution optimize your spend.
-
The best print/production sourcing given budget and time constraints
-
End-to-end project management teams with deep expertise in retail
-
Design integration across formats and repositories for artwork/specs
-
Data analysis and reporting to understand spending and savings opportunities
Our Retail Marketing Solutions model is founded upon the primary goal of delivering ROI. This includes an obsessive focus on managing your budget with solutions custom-built by a dedicated and flexible team to adapt your brand consistently across all sales channels.
Request your consultation today
Miller Zell uses the contact information provided to contact you about our products and services. You may unsubscribe from our communications at any time. For information on our commitment to protecting your privacy, please review our Privacy Policy.
Ready to learn more?
Comprehensive yet flexible print, production, service expertise to manage your in-retail campaigns.
Performance and savings guarantees
By creating a Total Spend Optimization model, we ensure clients’ budgets are managed efficiently and effectively. Our costs and print partner network are completely transparent.
By analyzing historical spend patterns, inventory levels and shipping history, we identify opportunities to convert infrequently used items to print-on-demand, thereby reducing client carrying costs. We collaborate with clients to understand every service need and performance requirement.
The performance and costs of campaigns are measured through REACH™ to document the entire process from initiation to completion. Accuracy measures, such as Kit Accuracy and Service Level Agreements (SLAs), are established at the beginning of our relationship. Our QA program is then used to track and report on our performance against these goals. These reports can be reviewed at agreed-upon intervals to develop improvement programs and optimize spending by service.
New & innovative POP solutions
Miller Zell has a dedicated department of full-time structural engineers focused on designing store fixtures and POP elements like hardware, substrates, materials with an eye toward value and ease of implementation. Because our Retail Solutions team completes more than 10,000 store installations annually, our design engineers take a “retail-realistic” approach to thinking through the challenges, costs and timing involved in installations.
Customized reporting
Miller Zell maintains a web development team and provides custom programming for all our clients. Our size allows us to be nimble and flexible. Your needs are our priorities.
Examples of custom programming:
- An inventory catalog with images and a drill-down for component items
- Online reporting to client specifications for installation tracking
- File sharing for collaboration with annotations and versioning capability via a portal
Customized day-to-day campaign requirements
Customized print and production program management starts with defining a client’s preferred ways of working and communicating as well as establishing the attributes required for each store location. We use dedicated creative talent who understands your brand guidelines. All of this information is set up and managed within our integrated campaign management software, REACH™. Dedicated creative teams develop and extend campaign concepts and establish templated artwork for future print-on-demand orders. REACH™ provides clients, store associates and field teams real-time project and installation tracking. It also captures key performance indicators, including budgetary parameters.
Integration across digital content, packaging and other marketing sales channels
Our “Retail Marketing Solutions” model is founded upon the primary goal of delivering ROI. This includes an obsessive focus on managing your budget with solutions custom-built by a dedicated and flexible team to adapt your brand consistently across all sales channels. In fact, we help clients improve their marketing products and brand messaging in unique and cost-effective ways, often reducing their spending and enhancing ROI.
Third-party inventory integration for kit-packing accuracy
You can send additional materials to be warehoused and kitted together. Online orders also can be linked directly to third-party suppliers.
Brand extension production art
Utilizing dedicated graphic and production artists, our creative teams become your brand stewards by understanding your brand identity, print process and end-use requirements to deliver print-ready, production art and prepress files. Project art files are stored and routed for approval online to ensure copy, dielines and design layout are completed to spec with full transparency on timeline and history.
Add Value to QSR Initiatives
Every step of the QSR concept development and implementation process needs to emphasize creating and nurturing value.
