Quick Service Restaurant Design

Refining Your Brand’s Image

QUICK SERVICE RESTAURANT DESIGNS AND SOLUTIONS

In the crowded quick service restaurant (QSR) market, you need a restaurant design company that can help you stand out from the pack. Customers can get a quick bite to eat anywhere, but an enjoyable QSR restaurant experience design that builds brand loyalty can be harder to come by. At Miller Zell, we understand that the core components of a quality QSR customer experience are right there in the name: quick and service. We marry restaurant design basics with an intuitive approach to guest flow in order to maximize your store’s potential to serve customers expediently in a friendly and welcoming way. When dining in, taking out or driving through, QSR customers are a captive audience. There are myriad opportunities to grab attention, shape your brand’s perception and drive consumer choice on the most beneficial path to purchase. We can help you fully realize each and every one.

 

Types of QSR design

  • Dine-in experience
  • Drive-thru efficiency
  • Promotional signage
  • Packaging
  • Uniforms
  • Food photography
  • Visualized brand values
  • Menu board optimization

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Case Studies

View All

Truett's Chick-fil-A


A deliciously different experience

View the Case Study

Church's Chicken


Refreshing a legacy brand

View the Case Study

Krispy Kreme


Heritage plus reinvention

View the Case Study

Church's Menu Board


Menu board optimization

View the Case Study

Proven Results For Household Names
The Miller Zell Difference

Learn how the QSR and Fast Casual design division at Miller Zell encompasses design, scale, project guidance, strategic input and print management.

QSR Design Services

Good QSR design aims to achieve multiple goals. It begins with a floorplan that creates different zones of customer experience that anticipate guests’ needs and influence consumer behavior. Put yourself in the diners’ shoes and ask: Is there a comfortable place to wait? What messaging am I receiving as I move from entrance to counter to dining area? Can I easily access the information and materials I need to have an enjoyable experience? Does the dining area feel open and welcoming or cramped and disordered? Is the drive-thru easy to navigate? What’s in my line of sight as I proceed through the drive-thru?

Once you understand what your target consumer wants to experience, you can appropriately layer in what your brand needs to communicate. We provide creative agency services for QSR clients including interior and exterior design, point of purchase (POP) materials, product shoots, uniform and packaging design, menu board optimization, direct mail layouts and versioning, outdoor boards, and other brand initiatives including marketing collateral, logo/lock-up design and more. From seasonal or limited time offer (LTO) to permanent promotional signage that drives consumer choice to décor elements that reflect your brand’s values, Miller Zell can help you create a cohesive restaurant experience, as we’ve done for clients including Chick-fil-A, Krispy Kreme, Church’s Chicken and Buffalo Wild Wings.

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How to Scale Your QSR Designs

The vast majority of quick service restaurants, comprised of regional, national and/or international chains, often have very different store footprints and varying consumer preferences. As an experienced quick service restaurant design company, Miller Zell can rise to this challenge. Our extensive in-house capabilities include first-in-class screen presses, the most advanced computer-to-screen laser imaging and the latest in digital print technology. This integrated approach assures that you achieve best-case production times and costs. 

We also employ a national network of over 50 installation specialists who know our products and your stores. Our installation team takes the burden off your store manager’s shoulders, gives you flexibility with your implementation timeline and allows for enhanced quality assurance. Best of all, through the use of our proprietary REACHsoftware system, you can create a database of specifications and logistics information about each of your locations, so you’ll never second-guess your needs again.

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Optimize QSR Retail Design Solutions

At Miller Zell, maximizing your success drives everything we do. You’re not just our client; you’re our partner. Through this partnership, we’re able to strategically evaluate and optimize our QSR retail design solutions, both prior to and long after installation has been completed. We help you identify store-specific demands, create cohesion across multi-unit projects and continually manage your needs as conditions change and your brand evolves.

Our approach to project management hinges on unparalleled customer service and efficiency, saving you time, money and materials. Because of our 360-degree capabilities, we’re able to eliminate unnecessary printing and shipping costs and adeptly customize for store-specific requests.

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Ready to get started?

Contact us today to discuss how Miller Zell can provide quick service retail design solutions for you.

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