Miller Zell created an end cap style guide and signage template for products that were rewarded space inside Walmart. In 2020, Therabody, which was rebranding, partnered with Miller Zell to design displays and shelving for the Theragun deep muscle treatment and other wellness products inside the world’s largest retailer. Impressed with the design and our end-to-end services, Therabody asked Miller Zell to create end caps and shelving for other retailers.
Miller Zell designed and produced three different high-end displays made of wood and metal with interchangeable magnetic vinyl graphics. Some included a metal pedestal for a live mounted device with a security tether. During the pandemic, hand sanitizer was included. These end caps and shelving displays were customizable and helped Therabody build relationships with other retailers, including Target, Walgreens, Bed Bath & Beyond and Best Buy.
In November of 2021, Therabody earned a No. 61 ranking on the Deloitte Technology Fast 500™, and a big reason for its 2,742% growth was increased retail distribution. Our partnership has expanded, with Miller Zell now providing Therabody logistics and inventory management, as well as a customized website that uses our proprietary technology, REACH™. There, sales reps can efficiently order from a full catalogue of fixtures, display, graphic, etc., for any retail location.