Dates: Open 10/01/2020, Due 01/15/2021.
Essay: Please write 500-1,000 words answering the question and attach to the form below.
Branded environments are an extension of a company’s purpose and they should connect with customers. This starts with the first impression of a retailer’s name and logo and continues with the customer’s entire experience walking through the space. Designing a great customer experience means skillfully incorporating layout, graphic design and signage — print and digital — lighting, decor and architecture. Great design builds brand affinity and customer loyalty, so it’s critical for it to deliver return on investment. And every detail matters.
Given the current changes in how we experience public spaces due to the pandemic, how would you design branded environments with an emphasis on health and safety?