Mizuno wanted to know how its customers interacted with displays catering to golfers and runners at its flagship location in The Battery, the retail hub at SunTrust Park. This required a case specific intelligence platform focused onrevealing previously hidden stages of the shopper journey and path to purchase.
Miller Zell’s analytics team reviewed store traffic and dwell times and found that the layout of this small footprint, experiential venue didn’t optimize natural customer traffic flow. We made several merchandising and display recommendations to improve customer engagement.
We identified and helped implement opportunities to improve the store’s merchandising strategy. After adoption, Mizuno saw a 300 percent increase in dwell time and a 55 percent increase in product engagement. This led to an 11 percent lift in golf club sales and a three percent improvement in sales of running shoes and apparel.