Joann approached Miller Zell with conceptual drawings for its flagship store. It needed a knowledgeable partner who could transform striking pictures into precisely engineered fixtures and displays and then install them. The project was complicated. The timeline was tight. It was right in Miller Zell’s comfort zone.
Miller Zell’s engineers reviewed the drawings, picking out what they could deliver and what Joann should take to its suppliers. They then flew to Joann’s headquarters to review the newly engineered drawings, fixture by fixture, providing options to cut costs, as well as production and installation timelines.
Miller Zell provided 24 total fixture, furniture and display prototypes. Weekly meetings with Joann representatives ensured that all expectations were met or exceeded. Store walkthroughs after installation guaranteed quality control. Ensuing sales growth required the purchase of more cash register stations.