Church's Retail Design & Messaging
Connecting at every touchpoint
Church’s Chicken, a quick serve restaurant famous for their fried chicken, came to Miller Zell because they recognized that in today’s environment, “retail” means more than what’s going on in store – it’s about connecting with your customers at every touchpoint and understanding what’s going to help them strengthen their relationship with your brand. So who better to deliver on that premise than a company built on creating better experiences?
Church’s partnership with Miller Zell includes executing a year-long marketing plan encompassing all in- and near-store communication for more than 1,500 locations. We create direct mail, window signage and in-store tactics that communicate specials and promotions and help Church’s customers order their meals, while deepening their relationship with the brand.
New menu boards help Church’s customers efficiently find their fare and quickly move through lines.
Updated packaging promotes specific limited time offers and draws consumers in from outside of its four walls.
Activating Church’s in the communities they serve with through its charitable partnerships.
Developing partnerships with other brands to drive traffic and create excitement.