When Chick-fil-A wanted to evolve the look of its Truett’s Chick-fil-A restaurants, it trusted Miller Zell as a partner and collaborator. The design needed to be both familiar and modern with one imperative: Maintain an authentic connection to Chick-fil-A’s iconic founder, S. Truett Cathy.
Miller Zell’s process began with store tours, brand immersion and research. We wanted to meld family and brand lore with modern tech and decor. After designing, manufacturing and installing the new elements, our team continued to work with Chick-fil-A to evaluate and measure the redesign’s impact.
The new interior featured wood, brass, brick and plaid. Elements such as daffodils, hula hoops and Ford cars are featured throughout. An interactive 20x70-foot mural highlights Chick-fil-A’s early days, while digital photo frames stream user-generated content, providing a contemporary dining experience rooted in tradition.