Citizens Bank

Powering Relationships
& Brands

Creating an out-of-branch experience that embodies the spirit of the venue

Lawn on D is a destination where Bostonians come to see concerts, outdoor movies and large-scale art installations.

Our design was created to look like a permanent art installation. The kiosk’s angular features take reference from the triangular pattern seen on the concrete plaza area.

The structure is staffed by Citizens Bank employee volunteers who serve as brand ambassadors. No banking transactions occur here; instead, it is about welcoming guests to the Lawn and building rapport between people and the Citizens brand.

Our value engineers recommended a powder-coated metal that will survive the elements while retaining a clean, crisp appearance. We sourced the colored outdoor soft seating triangles that surround the kiosk and custom designed raised nesting trays on which the triangles sit off the ground to prevent moisture from touching the base of the seating

The kiosk offers Lawn guests complimentary portable mobile charging devices that they can use during their visit and 24/7 ATM for added convenience.

What We Did

Retail Banking Strategy
Print Merchandising - Design & Copywriting
Digital Design & Production
Digital Content Management
Environmental Design
Fixture Development
Value Engineering
Project Management
Printing & Installation