Year-Round Cheer: How to Cater to Peak Season Shoppers In-Store Now

Lise Wilson and Susan Brock for My Total Retail

published-expertise-holiday-shopping-2020-miller-zell

 

Christmas in July?

Not really, but it’s time to begin engaging your customers.

Miller Zell's Lise Wilson and Susan Brock, VPs of retail strategy, identify four main types of holiday shoppers, based on data from Google and Cardlytics around timing and mind-set.

 

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Lise Wilson
VP Retail Strategy

Lise Wilson is strategy architect with 25+ years of experience in consumer packaged goods, retail design and shopper marketing. At Miller Zell, she focuses on the shopper journey and experience with a concentration on what shoppers need at every step in the process.

Susan Brock
VP Retail Strategy

Susan Brock is a senior retail strategist with 20 years of experience in consumer packaged goods, medical device, retail design and shopper marketing. At Miller Zell, she focuses on the customer experience, reducing friction points, driving increased shopper satisfaction and turning data into insights and insights into effective in-store execution.