What Millennials and Centennials Want in Banking
Banking for the next generations
Contrary to popular belief, bank branch visits are not dreaded by younger generations. But they do see branch interactions differently than older generations.
Miller Zell teamed with MBA students at the Kellogg School of Management at Northwestern University to complete a national study on how Centennials and Millennials select and use banks and their branches. Our findings might surprise you.
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