The Split Personality of Value

Redefining Value in Retail


Value is a small word with tons of meaning, particularly when it comes to retail.

So let’s take a deep dive into analysis of value, one that goes beyond price, time and convenience. Let’s focus on what resonates with shoppers on a more profound level in terms of strategy and store design.

Case Studies

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Impacting shopper behavior

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Disrupting the retail toy industry

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Krispy Kreme

Heritage plus reinvention

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Truett's Chick-fil-A

A deliciously different experience

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