How Not To Be Your Mother's Bank

Millennial and Centennial Banking

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Banking for the next generations

Contrary to popular belief, bank branch visits are not dreaded by younger generations. But they do see branch interactions differently than older generations. Miller Zell teamed with MBA students at the Kellogg School of Management at Northwestern University to complete a national study on how Centennials and Millennials select and use banks and their branches. Our findings might surprise you.

Banking Case Studies

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Citizens Bank

Functional creativity in small spaces

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Wells Fargo Bank

Customized campaign efficiency

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TD Bank

Connecting bank and community

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Regions Bank

Quality in. Costs out.

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