How Not To Be Your Mother's Bank

Millennial and Centennial Banking

MillerZell_Mothers Bank_heroimage

 

Banking for the next generations


Contrary to popular belief, bank branch visits are not dreaded by younger generations. But they do see branch interactions differently than older generations. Miller Zell teamed with MBA students at the Kellogg School of Management at Northwestern University to complete a national study on how Centennials and Millennials select and use banks and their branches. Our findings might surprise you.

Banking Case Studies

View All

Citizens Bank


Functional creativity in small spaces

View the Case Study

Wells Fargo Bank


Customized campaign efficiency

View the Case Study

TD Bank


Connecting bank and community

View the Case Study

Regions Bank


Quality in. Costs out.

View the Case Study