Better Than Washing Dishes: How to Enhance Your CX With In-Store Value

By Lise Wilson and Susan Brock for My Total Retail

miller zell blog better than washing dishes

Credit: Lush Cosmetics

Creating value for customers

Retailers can drive value in their stores to make their customer experience an enjoyable one. In fact, our team has identified four key ways physical retailers can attract and retain shoppers and differentiate themselves in a crowded marketplace through experience, authenticity, purpose and simplicity.

 

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Lise Wilson
VP Retail Strategy

Lise Wilson is strategy architect with 25+ years of experience in consumer packaged goods, retail design and shopper marketing. At Miller Zell, she focuses on the shopper journey and experience with a concentration on what shoppers need at every step in the process.

Susan Brock
VP Retail Strategy

Susan Brock is a senior retail strategist with 20 years of experience in consumer packaged goods, medical device, retail design and shopper marketing. At Miller Zell, she focuses on the customer experience, reducing friction points, driving increased shopper satisfaction and turning data into insights and insights into effective in-store execution.