Lise Wilson is strategy architect with 25+ years of experience in consumer packaged goods, retail design and shopper marketing. At Miller Zell, she focuses on the shopper journey and experience with a concentration on what shoppers need at every step in the process.
Better Than Washing Dishes: How to Enhance Your CX With In-Store Value
By Lise Wilson and Susan Brock for My Total Retail
Credit: Lush Cosmetics
Creating value for customers
Retailers can drive value in their stores to make their customer experience an enjoyable one. In fact, our team has identified four key ways physical retailers can attract and retain shoppers and differentiate themselves in a crowded marketplace through experience, authenticity, purpose and simplicity.
