Are Your Branches Boring?

By Sue Dowd for Global Banking & Finance Review Magazine 

 

Are your branches boring

 

As the retail world continues to evolve in exciting and forward- thinking ways, many banks are stuck in customer experiences of the past. Sue Dowd, Senior Vice President of Retail Strategy at Miller Zell, asks the hard question, “Are Your Bank Branches Boring?” Then she offers up not only new ideas but a new philosophy for making sure they are not.

 

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Sue Dowd
SVP, Retail Strategy, Miller Zell Inc.

Shopaholic. Strategist. Tour guide. Soccer Mom.


As a retail strategist for Miller Zell, Sue uses her deep experience with financial institutions and retail environments to help her banking clients express their brands in their physical spaces, considering the customer experience at every touchpoint.


Sue frequently finds herself mystery shopping, curating store tours, and serving up points-of-view upon request.