Three Ways to Keep the Personal Touch in Brick-and-Mortar Retail

By Ron Lutz for Retail Customer Experience

 

3 Ways to Keep the Personal Touch in Brick-and-Mortar Retail

Innovative, nimble retailers still thrive, despite the so-called “Retail Apocalypse!” While the convenience of ecommerce will continue to fortify growth, smart brick and mortar retailers will focus on their own evolution throughout the entire brand experience. This article asserts that retailers must deliver “an in-store experience that is purposeful, measurable and memorable.”

 

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