The 2 'W's' of Retail Reinvention 

By Ron Lutz for Total Retail


The 2 ‘W’s’ of Retail Reinvention


Reinvention is the new reality for retailers looking to stay competitive. Brick-and-mortar stores must maintain visual standards and navigational ease but also serve real-time omnichannel interactions that drive an overall better experience. The first step toward reinvention is understanding your “why” – why this plan is necessary and important to the growth of your brand. The next step is understanding what your customers want.