Mapping Out a Retail  

By Ron Lutz for Total Retail

 

Mapping Out a Retail Reinvention Game Plan

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Today’s consumers demand the basic amenities they’ve valued for decades but they also want multi-channel compatibility and real-time interaction to drive more informed purchasing decisions and a better overall shopping experience. So savvy retailers need a thoughtful reinvention game plan that reposition their stores as memorable, must-visit consumer destinations.

 

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