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Truist

Efficient Branding At Scale

BB&T and SunTrust banks merged in 2019 and became Truist, a new brand and a top-five bank. It therefore needed to transform the branded environments of its branches and corporate sites without disrupting ongoing business. Truist also wanted to efficiently evolve a great customer and associate experience.

THE SOLUTION

Miller Zell coordinated with multiple entities to transform branches and corporate sites. We created custom kits of parts for each footprint and scheduled and guided renovation using a combination of interior graphics and signage packages as well as paint, furniture, carpet, branding and regulatory elements.

THE RESULT

Kicked off in January of 2021 and completed in the summer of 2022, Miller Zell led the renovation of 301 retail bank branches, each a custom footprint, and over two million square feet in 75 corporate sites. The on-budget project created an outstanding brand experience for associates and customers, new and loyal.

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