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A Collection of Our Work: Strategy

Citizens: Game Ready

Citizens wanted to present an exciting sponsorship brand activation in sporting venues for the New Jersey Devils and New York Giants. Citizens and Miller Zell previously partnered..

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Sam's Club: A Purposeful Headquarter

Sam’s Club wanted to develop a reimagined experience for associates, suppliers and guests at its headquarters, one that embodied the brand, instilled pride and supported the..

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Truist: Efficient Branding At Scale

BB&T and SunTrust banks merged in 2019 and became Truist, a new brand and a top-five bank. It therefore needed to transform the branded environments of its branches and corporate..

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Specialty Retail: Micro Center

Micro Center came to Miller Zell with a strong foundation in terms of revenue, growth, great associates and loyal customers. But it wanted more. It wanted to develop industry..

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LSU Pet Clinic

LSU knew it wanted to honor and celebrate its donors inside its new Stephenson Pet Clinic, but it wasn’t sure how. It asked Miller Zell to conceptualize and then execute the..

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Southern Methodist University Digital display Gallery 1911 Student Campus

Immersive Environments: SMU

SMU wanted to refresh and expand the potential utility of Centennial Hall, the atrium in the lower level of the Hughes-Trigg Student Center. Now called “Gallery 1911,” its purpose..

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Enabling Omnichannel: Walmart

Enabling Omnichannel: Walmart

Walmart, always obsessive about innovating to meet customer wants and needs, asked Miller Zell to collaborate on executing a store of the future and then to take the lead scaling..

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Retail Localization: Walmart

Retail Localization: Walmart

Walmart wanted to execute a national in-store signage program during the Back-to-School/College season that celebrated the major universities nearest each store location. The..

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Product Launch: Church's Chicken

Product Launch: Church's Chicken

Church’s wanted a new chicken sandwich to live up to its tradition of down home deliciousness, which is why its executive chef spent over a year in development. When it attained..

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QSR Branding: Church's Chicken

QSR Branding: Church's Chicken®

Church’s wanted a brand refresh without the high cost of a complete overhaul or one too far removed from its legacy of down-home hospitality and delicious chicken. It wanted to..

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QSR Design Optimization: Church's Chicken

Church’s menu boards were confusing to guests. With too many choices and configurations, customers often used the lower-priced window clings to make their orders. Church’s asked..

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Retail CX: NAPA + COVID-19

Retail CX: NAPA + COVID-19

As a leading provider of heavy-duty auto parts, NAPA was deemed an essential business during the COVID-19 pandemic. The pandemic created an abrupt shift in the dynamics of..

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