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A Collection of Our Work: Creative Services

Packaging: Church's Chicken

Miller Zell has long designed packaging for Church’s Chicken, from core to promotional to broadcast. Church’s planned to launch a new, limited-time item, “Lemonade Icebox Pie,” in..

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Hart Tool End Cap Display within Walmart Design Fixture

Optimal Execution: Hart Tool

Walmart partnered with TTI to launch a diverse line of tools in 2019, and Miller Zell has played a key collaborative role in Hart Tool’s in-store presentation of its now more than..

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Southern Methodist University Digital display Gallery 1911 Student Campus

Immersive Environments: SMU

SMU wanted to refresh and expand the potential utility of Centennial Hall, the atrium in the lower level of the Hughes-Trigg Student Center. Now called “Gallery 1911,” its purpose..

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Citizens in-store redesign

Scalable Design: Citizens

Citizens asked Miller Zell to provide a full-scale redesign of an existing in-store supermarket branch. They wanted to reinvigorate the experience to support a smaller hybrid..

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Product Launch: Church's Chicken

Product Launch: Church's Chicken

Church’s wanted a new chicken sandwich to live up to its tradition of down home deliciousness, which is why its executive chef spent over a year in development. When it attained..

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QSR Branding: Church's Chicken

QSR Branding: Church's Chicken®

Church’s wanted a brand refresh without the high cost of a complete overhaul or one too far removed from its legacy of down-home hospitality and delicious chicken. It wanted to..

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QSR Design Optimization: Church's Chicken

Church’s menu boards were confusing to guests. With too many choices and configurations, customers often used the lower-priced window clings to make their orders. Church’s asked..

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Brand Refresh: Church's Chicken

Brand Refresh: Church's Chicken

Church’s Chicken recognized the need for all retailers to bond with customers at every touchpoint. It came to Miller Zell wanting to strengthen its customers’ relationship with..

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Value Engineering: Petco

Value Engineering: Petco

Petco partnered with Just Food for Dogs (JFFD), which handcrafts gourmet dog food, for a store-within-a-store concept. It built a JFFD concept store inside a Petco, but then came..

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Value Engineering: Joann

Value Engineering: Joann's

Joann approached Miller Zell with conceptual drawings for its flagship store. It needed a knowledgeable partner who could transform striking pictures into precisely engineered..

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Strategy & Design: Alltown

Strategy & Design: Alltown

Alltown knew it possessed a strong brand among convenience stores in New England. It also knew it wanted a fresh, modernized store design, a true store of the future. They wanted..

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Strategy & Design: Weight Watchers

Strategy & Design: Weight Watchers

Weight Watchers knew its in-center experience did not align with its brand equity of support for program members. It asked Miller Zell to create a refreshed brand image and a new..

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