Southern Methodist University (SMU) enlisted Miller Zell as its environments expert to ensure consistency of branding across all campus facilities. It also tested us with an initial urgent request and a seemingly crushing deadline: transform “The Varsity” lounge in its student center into a hangout and destination in just 60 days before students showed up for the fall semester.
Miller Zell offers a full suite of environmental capabilities, so a rush job requiring precise production and project management was in our sweet spot. We worked backward to establish a detailed timetable, developing a plan for installation, manufacturing, and shipping. We then calculated the window for creating concepts and final designs.
The Varsity Lounge was conceived, manufactured, and completed on time and on-budget before students reported for the 2019 school year. It opened to rave reviews. Miller Zell continues its partnership with SMU, developing the entire 80,000-foot student center along with an ongoing multiyear, campus-wide environments branding initiative.