Collegiate Design: SMU Student Center
SMU told Miller Zell that it didn’t just want to renovate its Hughes-Trigg Student Center. It also wanted to create a modern, purposeful and inviting gathering space where..
QSR Branding: Church's Chicken®
Church’s wanted a brand refresh without the high cost of a complete overhaul or one too far removed from its legacy of down-home hospitality and delicious chicken. It wanted to..
QSR Design Optimization: Church's Chicken
Church’s menu boards were confusing to guests. With too many choices and configurations, customers often used the lower-priced window clings to make their orders. Church’s asked..
Retail CX: NAPA + COVID-19
As a leading provider of heavy-duty auto parts, NAPA was deemed an essential business during the COVID-19 pandemic. The pandemic created an abrupt shift in the dynamics of..
Collegiate Design: SMU Varsity
Southern Methodist University (SMU) enlisted Miller Zell as its environments expert to ensure consistency of branding across all campus facilities. It also tested us with an..
Campaign Management: Wells Fargo
Wells Fargo customizes graphics packages for its branches based on factors such as demographics, branch size, and branch type. Graphics refreshes run quarterly, and promotional..
Strategic Sourcing: Under Armour
Under Armour partners with a diverse group of retailers, so the types of graphics packages each needed varied widely. Each buyer was responsible for determining print quantities,..
REACH™ for Efficiency: NAPA
NAPA wanted to streamline its process for placing orders for individual stores, whether that was print, fixtures, decor, or new displays. The process of reviewing floorplans,..
Retail Design: Kefi
Kefi needed a partner to help it disrupt the retail toy industry. It wanted an innovative design that focused on its toys and felt like a playground. It sought an environment that..
Strategy & Design: NAPA
NAPA came to Miller Zell with a classic predicament. While its stores worked well for professional mechanics and seasoned gear-heads, they weren’t as appealing for average retail..
Brand Refresh: Church's Chicken
Church’s Chicken recognized the need for all retailers to bond with customers at every touchpoint. It came to Miller Zell wanting to strengthen its customers’ relationship with..
Strategy & Design: Reliant
Reliant leased Walmart’s tenant space as a storefront to sell energy and security plans, but it struggled to attract shoppers. Reliant needed distracted Walmart customers to stop..