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A Collection of Our Work

Read real-world situations of how Miller Zell partners with clients

Packaging: Church's Chicken

Miller Zell has long designed packaging for Church’s Chicken, from core to promotional to broadcast. Church’s planned to launch a new, limited-time item, “Lemonade Icebox Pie,” in..

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Hart Tool End Cap Display within Walmart Design Fixture

Optimal Execution: Hart Tool

Walmart partnered with TTI to launch a diverse line of tools in 2019, and Miller Zell has played a key collaborative role in Hart Tool’s in-store presentation of its now more than..

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Southern Methodist University Digital display Gallery 1911 Student Campus

Immersive Environments: SMU

SMU wanted to refresh and expand the potential utility of Centennial Hall, the atrium in the lower level of the Hughes-Trigg Student Center. Now called “Gallery 1911,” its purpose..

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Citizens in-store redesign

Scalable Design: Citizens

Citizens asked Miller Zell to provide a full-scale redesign of an existing in-store supermarket branch. They wanted to reinvigorate the experience to support a smaller hybrid..

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Enabling Omnichannel: Walmart

Enabling Omnichannel: Walmart

Walmart, always obsessive about innovating to meet customer wants and needs, asked Miller Zell to collaborate on executing a store of the future and then to take the lead scaling..

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Retail Localization: Walmart

Retail Localization: Walmart

Walmart wanted to execute a national in-store signage program during the Back-to-School/College season that celebrated the major universities nearest each store location. The..

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Product Launch: Church's Chicken

Product Launch: Church's Chicken

Church’s wanted a new chicken sandwich to live up to its tradition of down home deliciousness, which is why its executive chef spent over a year in development. When it attained..

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Collegiate Design: SMU Student Center

Collegiate Design: SMU Student Center

SMU told Miller Zell that it didn’t just want to renovate its Hughes-Trigg Student Center. It also wanted to create a modern, purposeful and inviting gathering space where..

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QSR Branding: Church's Chicken

QSR Branding: Church's Chicken®

Church’s wanted a brand refresh without the high cost of a complete overhaul or one too far removed from its legacy of down-home hospitality and delicious chicken. It wanted to..

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QSR Design Optimization: Church's Chicken

Church’s menu boards were confusing to guests. With too many choices and configurations, customers often used the lower-priced window clings to make their orders. Church’s asked..

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Retail CX: NAPA + COVID-19

Retail CX: NAPA + COVID-19

As a leading provider of heavy-duty auto parts, NAPA was deemed an essential business during the COVID-19 pandemic. The pandemic created an abrupt shift in the dynamics of..

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Collegiate Design: SMU Varsity

Collegiate Design: SMU Varsity

Southern Methodist University (SMU) enlisted Miller Zell as its environments expert to ensure consistency of branding across all campus facilities. It also tested us with an..

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